An Employee-Owned Data Consultancy
About us
explore the origins of 8bit insights
Chapter Select
Our Origin Story
Based in stunning Traverse City, Michigan, 8Bit Insights is built upon the belief that everyone is different, meaning that support for one issue may look completely different from support for another issue. We are determined to build an organization focused on our values, one bit at a time. We serve our team members and our clients with respect and trust, always putting people first.
We know that ideas come from all directions and it takes many "bits" to find the right solutions. We are self-driven strategists and are highly motivated to build strong organizational relationships, uncover inefficient or ineffective processes, and deliver elegant solutions that solve complex problems.
At an AirBnB in Seattle, the idea for 8Bit Insights was born.
In 2020, our founder - Sabrina - joined a privately-owned data consultancy with around 60 employees. The work was challenging, varied, and rewarding, and the company was supportive both toward its employees and community. It was inspiring to see and work for a company that was truly people- and values-oriented and she was surrounded by incredible, brilliant people.
After an M&A in 2022 saw the decline of the culture she loved so much, Sabrina realized that the way things were being run no longer aligned with her values and thus set out to make a change.
We are a values-driven data consultancy
Everything we do is done with these values in mind
Embrace an
Ownership
Mentality
Successes & Challenges
faced together
All of our employee-owners are
confident in taking ownership of their
own work, but we also all remember
that we are a team, and we are here to
uplift and support each other.
Equity &
Inclusion
Embrace Diversity &
Lived Experiences
To be the best we can be - both
professionally and personally - we
know that we must be open to other
experiences and perspectives, and we
aim to grow through understanding.
Excellence,
With Humility
Be Exceptional and Humble
We are experts at what we do.
This does not mean that we ever have
cause to talk down to anyone or make
them feel inferior for not knowing
what they don't know, or for not
knowing anything else.
Empowered &
Accountable
Autonomy,
Authority, Enabled
We aim to empower our
employees and our clients to
take ownership of their work,
their data, and to be confident
in the decisions they make.
Put People
First
Employee Growth,
Happiness & Support
We care about our people as human beings first, and strive to ensure they feel supported in their professional growth, as well as their personal growth.
Earn Respect
& Trust
Act with Integrity
& Transparency
We embody our core values
every day and actively choose to
back up our words with actions. We
inspire trust because we are
demonstrative, not performative.
Evolving &
Innovative
Embrace Learning
& Growth
We remain ever curious and
eager to learn in all avenues of
life. Being curious and seeking out
knowledge is one of the biggest
ways we continue to grow.
Elevate Our
Communities
Mindfully choose our business & Giving Partners to Positively Impact the World
Our communities are everything. They support us and we strive to continuously support them so that we may help create the future we would be proud to live in every single day.
Evolving & Innovative
Embrace Learning & Growth
We remain ever curious and eager to learn in all avenues of life. Being curious and seeking out knowledge is one of the biggest ways we continue to grow.
Empowered & Accountable
Autonomy, Authority, Enabled
We aim to empower our employees and our clients to take ownership of their work, their data, and to be confident in the decisions they make.
Put People First
Employee Growth, Happiness, and Support
We care about our people as human begins first, and strive to ensure they feel supported in their professional growth, as well as their personal growth.
Earn Respect
& Trust
Act with Integrity & Transparency
We embody our core values every day and actively choose to back up our words with actions. We inspire trust because we are demonstrative, not performative.
Elevate Our Communities
Mindfully choose our business & Giving Partners to positively impact the world
Our communities are everything. They support us and we strive to continuously support so that we may help create the future we would be proud to live in every single day.
Equity and inclusion
Embrace Diversity and lived experiences
To be the best we can be - both professionally and personally - we know that we must be open to other experiences and perspectives, and we aim to grow through understanding.
Embrace an ownership mentality
Successes & Challenges faced together
All of our employee-owners are confident in taking ownership of their own work, but we also all remember that we are a team, and we are here to uplift and support each other.
Excellence, with humility
Be exceptional
and humble
We are experts at what we do. This does not mean that we ever have cause to talk down to anyone or make them feel inferior for not knowing what they don't know, or for not knowing anything else.
Sabrina Jordan
Founder | Data Architect
Sabrina is a self-driven futurist and strategist with over a decade of modern data platform and business intelligence experience. With a knack for honing in on business questions that turn into business value and actions, she solves the root challenges organizations can face with their data. A fast-paced consulting career fueled her love of learning and accelerated her exposure to many technologies and industries that allow her to determine the best solutions for businesses today.
In her personal life, you will find Sabrina traveling every chance she gets, attending metal concerts, loving her cats, and searching for the next adventure, class, or experience to try.
Full Name here
Title | Title
This is where you'll give a brief bio and/or introduction to whichever team member is being talked about here! Talk about who they are, their background, what they do with the company, their previous experience, their hobbies, etc.
Anything to help humanize them in a way that lets potential clients know that they're working with real people who truly care about them.
Full Name here
Title | Title
This is where you'll give a brief bio and/or introduction to whichever team member is being talked about here! Talk about who they are, their background, what they do with the company, their previous experience, their hobbies, etc.
Anything to help humanize them in a way that lets potential clients know that they're working with real people who truly care about them.
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